
Electronics are an inescapable part of everyday life. It is only in the last couple of years that companies have even tried “fashion up” their products - and even then, it is limited to different colored cell phones and tacky crystals better left to teenagers. That’s where Jennifer Allison comes in.Tired of finding cell phone straps that were functional but without style, she decided to create her own. “I wanted something elegant and thought to use better materials and classic design sensibility to create something more unique,” Jennifer says. Rather than nylon and plastic, she uses gold and silver plated metals, charms, and Swarovski crystals. Jennifer started out just creating them just for herself. “My love for collecting charms spawned my desire to start attaching them to things otherwise untraditional.” But while managing a jewelry gallery, one of her coworkers took a liking to her cell phone charm. “She was also interested in something more like a bracelet.” That collaboration led to the creation of the wrist loop digital accessory. From there, Jennifer began shopping her wares to Manhattan boutiques.

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