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Ori Guttin believes customers are the future. Or at least, his future. “Buyers are the core of my company. Their thoughts, opinions and interests are all that matter.” His company is May’s Lab, which offers urban-chic t-shirts and undies for men and women. Like their designs? Want to model for them? Ok.
May’s Lab encourages - nay, insists - on customer involvement. The packaging for their shirts instructs the buyer to wear their pieces, snap photos, and submit them to their online gallery. They also want to hear your personal philosophies for possible inclusion in upcoming designs. “I wanted to create a community of these like-minded buyers who could relate to one another,” explains Ori. “I wanted them to feel special and wanted them to keep coming back to the May’s Lab Web site to see their friends, post a new quote or buy a new clothing item.”
Ori, born in Mexico City and a world traveler before settling down in the United States, is actually a computer science and business administration graduate. Before designing for clothing, he was designing for the web. May’s Lab is still new, being born in May 2007. But with edgy graphics and fabrics you want to live in, it won’t be long before you will start recognizing May’s Lab models walking down the street. Ori hopes to be able to include sweaters, pants, pajamas, and swimwear in his line, but for now, “my efforts are focused on designing the coolest, most high-quality shirts, tank tops and underwear for my buyers, and showing appreciation for the May’s Lab community through special surprises.”
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